Dear Job Seeker,
I don't have to tell you how tough it is out there...
Whether you've just started the hunt for a new job,
or you've been at it for months - you know the odds are stacked against
you. More and more job seekers are competing for available positions, and no end in sight to the toughest job market we've seen in decades.
It's a whole new ball game, and the rules
Going the extra
mile just isn't enough anymore
It used to be that all you needed to land your dream
job was to go that extra mile...
Polish your resume to perfection
Prepare brilliant answers to the most common interview
questions and practice them religiously
Sharpen up your appearance with a great hair cut and snazzy new outfit
Refine your body language, handshake, and eye contact so you come across
as cool and confident
Make use of the latest online job search services, head hunters, etc.
to ensure you're finding all the best opportunities and standing
out to employers
...but the "extra mile" just isn't cutting
Because EVERYONE is now going the extra mile in
an attempt to stand out in today's fiercely competitive market.
And with many
job openings receiving dozens,
even 100's of applications...
than ever to get lost in the crowd
I've spoken with many job seekers who have spent
months toiling away each day submitting applications, making follow
up calls, going to interviews... only to end up right where they
started. Without a job, and with a shadow of mounting debt,
worry, and frustration slowly swallowing them up.
This is unfortunately the norm in today's
And yet, despite overwhelming competition and a
dwindling number of available jobs... people are still getting hired.
So what does make the difference
between the people who get hired, and the people who don't?
Is it just luck or random chance?
I can say with 100% confidence that it's not
because of luck.
I know, because for 18 years I sat on the other
side of the interview desk conducting literally 1,000's of interviews
as a hiring manager for a wide range of different companies and organizations.
While I've never seen a recession as deep and far
reaching as this one, I did hiring for top companies during past recessions.
Here's something very important you
need to understand about hunting for a job in a recession or what is officially called a "highly
competitive job market"...
A "Behind The
Scenes" Look at How Hiring Decisions
are Really Made in a Competitive Job Market
There are two big misconceptions
people make in a tough market.
The first we already covered... that with so many
people applying for a single position, the person who gets hired must
just be lucky.
And the second is that people tend to assume, if
there are lots of people applying for a position... there are probably
some people in the group of applicants that are way more qualified
and experienced than they are. So the job would naturally go to them.
But here's the truth:
While your qualifications are certainly important
factors, hiring decisions in a tough market more often than not come
down to small, subtle differences in what candidates have to
You see, with so many candidates to choose from,
employers will narrow down the list to a dozen or so of the most qualified
applicants... and in most cases, these dozen applicants will actually
be pretty much equally qualified.
These are the people who get asked to an interview.
During the interview, the hiring manager's job is
to find the person among the group who has an extra edge,
something uniquely beneficial they can bring to the company above and
beyond the other candidates. And it's that extra edge, that uniquely beneficial
trait that ultimately wins the job.
So what makes
What extra benefit
do you bring to the table?
Most job seekers don't have an answer
to this question. Or, if they do, it's usually the same canned answer
that everyone else is using. This is deadly in
a tough market like the one you're in today.
If you can't clearly communicate the
unique advantages you have to offer an employer in a powerful, compelling
way - the odds are extremely good that you're going to lose the position
to someone who can.
Which means trudging ahead for weeks
and probably months without a job. Watching your bills pile
up and your savings dwindle. Feeling unfulfilled and frustrated. And
wondering how much longer you'll be able to make it
as your time without a job drags on.
How to instantly
become the top candidate
for even the most competitive positions
But imagine if you could quickly and
easily come up with not just one... but three, four, five or more unique
advantages and benefits that you could pull out like secret weapons
in your next interview.
And each one would completely WOW even
the toughest hiring manager, making it obvious that they have
to hire you.
Together, the unique benefits and the
way you articulate them launches you so far ahead of
the other candidates that hiring you turns into a "no brainer"
for the hiring manager.
Wouldn't it be great walking into your
next interview knowing you can create an instant edge over virtually
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your arsenal of unique advantages!
them into a powerful, impactful personal brand
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you are a New Grad, Re-Entering
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